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We were able to use Datanetis's social network technology to increase churn prediction and consequently prevention by a factor of 10. We expect to be able to use the technology in most key areas of marketing activity.
Adi Cohen
VP marketing, Cellcom Networks
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"We use the Datanetis technology to accurately uncover the social networks
and the influencers within our customer base. Within 9 weeks we saw the
influencers' positive impact on the rest of the social network, with an average
of 6 additional friends purchasing the targeted items. Revenue
generated from an opinion leader campaign was 4 times greater than the revenue
of a normal campaign."
Ofra Lewin
VP marketing, Crazy
Line
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