datanetis - advanced social network analysis

Identify customers who are opinion leaders in their community using a unique patented technology.
Influence and measure customer to customer communication.
Add a new world of key data on the organization's customers that will enhance customer analytics.
Drive more effective churn-prevention, win back, retention, cross sell and up sell activities.

		The role of social networks in marketing

	10/2/2009	Datanetis Helps Cellular Provider Tap into the Power of Social Influencer Marketing to Reduce Churn and Increase Product Adoption

	1/11/2008	Foxwoods selects Datanetis Foxwoods selects the Datanetis technology in order to increase marketing effectiveness.

	20/7/2008	Cellcom reports success After using the Datanetis technology for several months in full production, Cellcom, the leading cellular provider in Israel, continues to experience improved marketing efficiency by factor of 10.

	18/2/2008	Crazy Line Reports Success with Datanetis After experiencing substantial success with Datanetis, Crazy Line, a leading 60 stores retailer of women fashion, develops comprehensive yearly marketing program based on the Datanetis technology.

	7/1/2008	Cellcom selects Datanetis Datanetis technology provides Cellcom, the largest cellular provider in Israel, with predictive analytics in churn and up-sell as well as influencer identification for focused marketing activity

	29/11/2007	Crazy Line selects Datanetis Crazy Line, a leading 60 stores retailer of women fashion, selects Datanetis for analyzing and targeting influencers for its marketing activity.

	15/10/2007	Datanetis and Synergy sign distribution agreement Distribution agreement will allow nearly every vertical market to benefit from Datanetis solutions. Synergy will provide value added consulting services tailored to specific verticals that is based on Datanetis social Network Analysis Technology.

We were able to use Datanetis's social network technology to increase churn prediction and consequently prevention by a factor of 10. We expect to be able to use the technology in most key areas of marketing activity.

Adi Cohen
VP marketing, Cellcom Networks

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